When a business faces the challenge of restructuring, good communications becomes more important.  In these particular and sensitive situations M: can provide a total communication solution, including:

• Protecting the ongoing business and the restructuring process from being undermined by negative sentiment and rumours.
• Developing and implementing coherent internal and external communications strategy across the business.
• Defining messages and providing robust rapid rebuttal to deal with rumours.
• Establishing and maintaining dialogue with key audience to limit negative sentiment and mis-communication and to ensure continued support of business activities and products.
• Preventing specific stakeholder groups from exerting undue influence during the restructuring phase on the company and its advisors.
• Promoting the strengths of the underlying business and highlight positives to a wide range of audiences to safeguard customer confidence and brand identity.