New media channels and the increasing popularity of social networks on the Internet have had a dramatic impact on both the conditions for communication and marketing as well as the speed at which both negative and positive stories can be disseminated.  

As more people rely on information provided by connections in social media, popular blogs and search engine results, it is crucial for companies to participate and create relationships in these channels.

In this area M: works alongside its sister agency KWD, one of Europe's leading social media communication specialists, enabling our clients to identify the appropriate channels and strategy.