Whether in a time of crisis, during a period of significant change, in the reporting period or day-to-day, the ability to work with and understand the requirements of both the financial press and the broader media is key to protecting and enhancing an organisation's value.

It is a reality that many journalists and executives harbour a degree of mutual distrust - M: works with its clients and journalists to overcome this initial barrier to establish media communications based on trust and perspective. Our very strong network of contacts supports this.

The growth of interest in the world of business from the broadcast media means clients need a coherent media relations strategy prepared to meet the demands of 24-hour rolling news schedules, studio soundbites and live-interview techniques. M: equips clients with the tools and skills to successfully navigate the unique requirements of these situations.