The increasingly short term demands of the financial reporting cycle and the focus among many investors on quarterly 'beats' and 'misses' can mitigate against companies structuring a long-term programme which builds corporate reputation. This requires coherence and cogency - a company needs to look across the full spectrum of its reputational arsenal - be they personnel, patents, processes, brands or physical assets - and deploy these in a way which throws into the sharpest relief its business and investment offering. This complements the financial reporting cycle by providing a more extensive and deeper corporate narrative, targeting a wider range of audiences than the sel-side or financial press.

M: focuses on analysis and long-range planning to develop such a strategy for the long term. We assess the whole of your corporate lndscape for sector developments, competitor activity and market trends, which can be harnessed to provide context and add relevance to agreed messages.