They know the media very well.
They can engage and influence
when and where it matters
A business and its executives are truly tested in times of crisis. Successfully navigating a crisis, by preserving value and positioning a business for the future, requires an executable plan and a team of people able to respond effectively to a rapidly evolving situation. One ill-advised statement can rapidly define a story and have long term, value harming repercussions. A crisis requires swift analysis, decision making and proactive engagement, without sacrificing rigorous examination of the situation and the repercussions of a given choice of action.
M: brings to any client in a crisis the depth of experience to evaluate which facts can be allowed to speak for themselves and which need skillful presentation to regain control of the news or sentiment agenda. We provide our clients with valuable counsel, advice and strategies within the context of the immediate demands of the situation, combined with a clear focus on ensuring the long-term preservation and enhancement of the business. We can also quickly access key opinion leaders through our extensive contacts built up over decades in the industry. Our ability to create a network of support to our clients anywhere in the world is unrivalled.
As companies and individuals also increasingly see the courts as a productive avenue to prosecute grievances, our litigation support team is able to provide clients and their legal teams with assessments of how legal proceedings and related commentary will play in the wider court of public opinion, and also assist in shaping an appropriate strategy in response.
M:’s crisis expertise is focused in Keyhaven, the specialist global reputation and crisis management division of King Worldwide. Keyhaven’s mission is to protect and enhance the reputations of clients by helping them to prepare for and manage crises effectively.
Chief Executive, John Deverell CBE, is an internationally recognised expert in the field of crisis resolution. He is supported by a core team from M:; as an advisory team drawn from senior ranks of international business and public service with the leverage to help resolve any crisis; and a suite of best-in-class technical experts, including cyber and information security, IP and brand protection, human rights and anti-corruption compliance, and wider security.