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Your Recent Questions


M: has extensive experience in all aspects of strategic financial communications.

View some questions that have been posed to M:. Please email info@mcomgroup.com with your individual questions.

No client or assignment is the same.  But we have learned that people often share similar concerns and issues when it comes to communications, profile and the reputation of a company.

Buy- and sell-side
"Each of my top twenty existing and potential shareholders has a different set of corporate governance and social responsibility requirements.  Which is most important?  Can I serve twenty masters?"

"I used to rely on my house broking analyst(s) to 'get it right'.  Now I can’t.  What do I do to make sure my message gets across and are analysts important any more?"

"Our customers are buying but shareholders aren’t…why can’t we get the message across?"

Financial
"The rest of the sector are using different profit and profit growth measures to describe their performance and the media are calling us the odd one out…and worse.  What does the market really think about this and will I look weak if I react to it?"

"We have the opportunity to make an opportunistic and value-enhancing takeover in the sector but I’m worried the market will react negatively. What do I do?"

Strategy
"We’re just turning the corner but we’ve never been more vulnerable.  Can I buy us some time?  How do we avoid becoming a takeover target?"

"I have a clear idea of how the next few years will transform the company’s fortunes, but I don’t want to give too much away to the competition.  And anyway, no-one seems to be interested in the message, just our share price and our salary and bonus."

"The UK is important for us but we need to reach out to investors and customers in Europe and the US.  How do we do this and keep control of the exercise without incurring vast costs?"

Corporate governance
"We need to attract new talent throughout the organisation, but we’re getting beaten up in the press.  And it looks as if I can’t use share options as an incentive, it would seem.  Or can I?"

"How much pressure will we come under if our chief executive steps up to become chairman?  I know it’s frowned on by the Combined Code, but what do our shareholders really think?"

"We’ve just made a major acquisition in the US and we want to keep some of the senior team there.  But their rates of pay and contractual terms are so different to ours that I’m worried it will rebound on us."

Corporate social responsibility
"Our new product launch is being threatened by a noisy single issue pressure group.  Should we ignore them or go on the front foot…and should I be involved at all?"

"We have spent millions on sponsorship and social responsibility programmes.  But are we getting value for money, is it bringing us business and are shareholders and staff seeing the benefits?  How do I leverage what we’re doing into positive sentiment and even an impact on the share price?"

Competitors
"Competitors are facing environmental lawsuits but we are genuinely unaffected.  However no-one believes us and the stock is taking a pounding…how can I knock this on the head without being dragged further into the mire?"

"A company in the US has launched a so-called trail-blazing new technology which people are saying will finish our business.  But we have analysed this all ends up and we know how to deal with the threat.  How do I tell this story without giving credibility to the other side?"

"Competitors seem to get a much higher profile.  Why, and should I be playing that game?"

Real life
"Am I doing a good job? What are people really saying?"

"There appears to be a fund of good and interesting news within the organisation but I can’t find a way to unlock it and use it to our advantage with investors/customers/members/the media. How do I do that?"



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