Media relations
Our very strong contacts with the international financial media serve a variety of purposes – by far the most important of which is to help clients and journalists build a relationship of trust and perspective.
Journalists – often with good reason – believe that leaders of organisations see life as a one-way street and are guarded from reality by their advisers and adjutants. Clients on the other hand often see the media as conspiracy-theorists and mischief-makers, willing to print headline grabbling stories of dubious provenance.
Although the media can often be black and white it is our job to help define the grey areas in between and give them colour and context. In today's world this skill extends beyond the financial and trade media to the political and consumer press, where reputations face increasing scrutiny.
And the growth of business interest from the broadcast media means that clients need to be prepared for the demands of 24-hour rolling news schedules, studio soundbites and live-interview techniques.
