Restructuring

When a business faces the challenge of restructuring the proactive management of the story and the development and delivery of clear, coherent and well argued messages across all stakeholder groups has to be the overriding objective  

In these particular and sensitive situations the extensive expertise of the M: team is focused upon

• Protecting the ongoing business and thus the restructuring process from being undermined by negative sentiment and rumours
• Developing and implementing coherent internal and external communications strategy across the core business
• Defining messages and providing robust rapid rebuttal to deal with rumours
• Establishing and maintaining dialogue with key audience to limit rumour mill and ensure continued support of business activities and products
• Preventing specific stakeholder groups from exerting undue influence during restructuring phase on company and advisors
• Promoting the strengths of the underlying business and highlight positives to a wide range of audiences to safeguard confidence amongst customer and protect brand